Today, St. Patrick's Day is a time we all wear green and get out with friends to let loose and forget our cares.
Think Green in your business as well - Green products and Green cash. If you have not already incorporated Green merchandise in your marketing mix, do so as quickly as you can. Buying influences have changed to recognize the steps we must all take to ensure a healthy planet for our children.
Green cash is what we all want in this troubled economy. Thankfully this week's news has been more upbeat than the past 6 months; stories of growth and profits are once again emerging as companies take new direction and seize the opportunities to differntiate their business from the competition. The successful companies today are being innovative and entreprenueral in their approach. Companies that continue to follow familiar paths will only end up seeing their market dwindle and perhaps prices drop in effort to maintain market share.
Take a moment to read the following article on Too Small to Fail?
